Red Velvet Shrug
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At Ekatran, we take pride in upcycling leftovers from export houses, wholesalers, boutiques, and individuals to create our products. Our commitment to high quality is unwavering, ensuring each piece meets the highest standards. Our studio remnants are transformed into art by our founder, Tanaya Rao Raj, whose artistic approach brings to life these unique, one-of-a-kind designs.
Additionally, we donate pillows, crafted from these remnants, and filled with unusable surplus (or Katran), to those in need across India. This dedication ensures that we operate as a zero-waste studio. Upcycling presents its own set of production challenges, but we strive to innovate and improve daily.
Moreover, Ekatran is proud to ensure minimal environmental impact by upcycling these fabrics that would otherwise end up in landfill. We believe in providing ethical wages and maintaining proper working conditions, aligning our practices with our values of sustainability and social responsibility.